Pieter Aarts is a trained information designer and holds a MBA degree in Design Management. Since 1994, he has worked as a designer and creative director on various brands, identities and clients at (digital) agencies such as Fabrique, Ontwerpwerk, Mijksenaar Wayfinding and TamTam. Today, he is a senior advisor at ContentKings, a leading consultancy in the field of customer insights, UX and content strategy. Pieter Aarts is a member of the board at the Design Management Network (DMN) , which aims to merge the worlds of business, management and creativity, connecting 100 members, such as clients (Heineken, Philips, KLM), designers (EdenSpiekermann, VBAT, NPK) and education (TU Delft, Design Academy Eindhoven, TU/e). Pieter Aarts is also a member of the jury of the Dutch Design Awards (DDA) and the European Design Management Awards (DME). He is a speaker, a moderator and a guest lecturer at various universities, art schools and colleges.
| FER17, Forum Europe Ruhr