"The Real Life in the Wrong One": Transmedia art project against capitalism wins NICE Award 2014
From 10 to 12 June, in the Creative.Quarter City Nord.Essen, about 200 cultural and creative artists, as well as representatives from politics, research and the economy from 21 countries met for the third time at the 3rd Forum d'Avignon Ruhr and the exhibition of the European Innovation Award for Culture, the NICE Award.
In total, 108 projects from 22 countries applied for the NICE Award 2014. The international jury headed by Charles Landry nominated 10 projects and invited them to the exhibition at City Messehalle in Essen, which was opened in parallel to the Forum d’Avignon Ruhr. Following one-on-one interviews with the nominees at the exhibition, the jury consisting of Charles Landry, Prof Kurt Mehnert, Pia Areblad and Janjaap Ruijssenaars announced the following four award winners.
The winner of 5,000 € is the project "RLF Richtiges Leben im Falschen/The Real Life in the Wrong One" of Projektbüro Friedrich von Borries in Berlin, a transmedia art project in cooperation with ARTE, Suhrkamp and UFA.
It is a playful yet serious critique of capitalism. The jury honoured the multi-media campaign as a cultural innovation. Based on an open digital community, RLF systematically dissolves the thin line between reality and fiction. "A unique combination of media and non-media channels transforms RLF into a multi-dimensional weapon of revolution: it's a novel, an actual company, a game, a film that enters the real world in the shape of specific events and interventions," describes Projektbüro Friedrich von Borries the project. To experience and understand his statement, you just have to play it: www.rlf-propaganda.com
NICE Award 2014
The winners with Garrelt Duin (third from the left), NRW-Minister of Economic Affairs
RLF, first place, with Garrelt Duin, NRW-Minister of Economic Affairs
Garrelt Duin, NRW-Minister of Economic Affairs, with Unperfekthaus, second place
URBANAUTS, third place of the NICE Award
The second prize worth 2,000 € each went to Unperfekthaus in Essen and the Spanish project Conexiones Improbables from Bilbao.
Conexiones Improbables is a Network which brings artists and companies together, the Unperfekthaus affords artists of every kind a place where they can express their creativity freely. Another prize worth 1,000 € went to URBANAUTS Street Lofts from Vienna, which was also invited by Creative Business Cup Denmark to attend the Creative Entrepreneur Week in November 2014. The invitation was sponsored by Rasmus Tscherning, Managing Director of the Centre for Cultural and Experience Economy in Denmark. The NICE Award 2014 was presented by NRW Minister for Economic Affairs Garrelt Duin on 12 June at the end of the Forum d’Avignon Ruhr. The NICE Award is funded by the Ministry for Family, Children, Youth, Culture and Sport of the State of North Rhine-Westphalia and the Cities of Bochum, Dortmund, Essen and Gelsenkirchen.