Milena Popova is the Head of the Re-use services team at Europeana which aims to increase re-use of digital cultural content in education and by the creative industries. Milena is responsible for the development of distribution partnerships with diverse networks (from innovative labs and start-up hubs to educational associations and publishers). She also oversees the promotion and uptake of Europeana incubation services (challenges, match funding) and the growth of the Europeana Labs community. Prior to this position, Milena worked for German and Bulgarian software companies in marketing and business development roles.
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